The latest TV spot for Solo: A Star Wars Story assembles the band of criminals who will rob the Conveyex and makes the unsurprising confirmation the film is rated PG-13. Due to The Last Jedi playing in theaters, Lucasfilm waited until early February to begin marketing their latest tentpole. While some fans were concerned about the perceived delay, the studio has spent the past few months generating excitement with a very visible promotional campaign. In addition to two trailers, there’s been a bevy of TV ads that showcase new footage and highlight fun character dynamics.
While Alden Ehrenreich’s young Han is the star of Solo, marketing has gone a long way in selling the movie as an ensemble piece, making Tobias Beckett’s “putting together a crew” line a centerpiece. The gang has already been spotlighted in multiple collections of character posters, and ...
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May 02, 2018 at 05:36AM
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