The success of the Marvel Cinematic Universe has led to other studios scrambling to create cinematic universes out of their own properties – but Avengers: Infinity War director Joe Russo has warned against doing so. Infinity War represents the culmination of a massive experiment in franchise structure, with individual superhero movies all sharing one massive universe, crossing over with one another, and coming together for epic team-ups. It’s an approach that has effectively safeguarded Marvel movies from bombing at the box office, with Infinity War grossing more than $900 million after less than a week in theaters.
Elsewhere, however, the cinematic universe model has struggled to succeed. Universal ...
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May 04, 2018 at 04:24PM
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