Warning: The following contains spoilers for Avengers: Infinity War
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Movie marketing is more than just trailers, posters, and a smattering of billboards in major cities. One of the most important marketing tools at the disposal of film studios is the fans themselves. As soon as a movie is over, the fans start wildly speculating about what the inevitable sequel will entail.
Disney knows how to play with audience perceptions and tease them with misleading trailers full of provocative imagery. Who can forget the lead-up to Star Wars: The Last Jedi, in which fans were running wild with theories about Rey’s parentage, ...
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May 02, 2018 at 03:42PM
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