If you’ve ever purchased tickets to a midnight showing of a newly released film, then you may have thought you one of the first audience members to ever watch the movie in its entirety. But there’s a good chance that the film was actually shown to selected viewers months before its official release. In fact, the opinions of those audiences may have greatly influenced the movie you went to see.
The idea of test-screening a movie is almost as old as Hollywood itself, and with production budgets and marketing cost continuing to soar, studios want to know exactly how audiences are going to react to their movie before it ever hits theaters.
Of ...
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February 01, 2018 at 02:01PM
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