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Wednesday, February 28, 2018

Warner Bros’ Ready Player One Tops TV Ad Spending

Warner Bros. is marketing Ready Player One hard after the studio reportedly spent more than $9 million for TV ads alone during the last week full of February, making it the highest studio ad spender for that duration.

Based on the 2011 sci-fi novel of the same name by Ernest Cline, Ready Player One dives into a near-dystopian future where human beings engage with each other through an interconnected virtual space called the OASIS. But what was once a fun place to get away from the reality of daily living suddenly becomes a tool that could spell the fates of many people after an evil megacorporation attempts to take it over for ...

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The post Warner Bros’ Ready Player One Tops TV Ad Spending appeared first on Screen Rant.


From https://screenrant.com/ready-player-one-movie-marketing-costs/
February 28, 2018 at 03:31AM

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