Celebrities are, above all, masters of branding. Whether a movie star, TV icon, or somewhere in between, the ones worth remembering are the ones who cultivate a consistent image, a persona we can instantly associate with them. Tom Cruise is always intense and exuberant (and running). Julia Roberts has the girl-next-door vibe and that thing where she fights back tears through a pained smile. Leonardo DiCaprio is either giving us epic, expletive laden rants or raising his glass for a toast.
Just because we know a celebrity’s persona inside and out does not mean we know the celebrity. While there are certainly instances of ...
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February 27, 2018 at 05:01AM
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