After months of hype and an extended promotional campaign that saw its stars hitting the talk-show circuit alongside an inescapable array of cross-platform marketing, Netflix premiered their latest original movie, Bright. The fantasy-cop drama, directed by David Ayer and written by Max Landis, had been the subject of much cynicism since its announcement, but it had also signaled a paradigm shift for the streaming service in a year where its cultural dominance became wholly assured – and it tells us a lot about their long-term plan.
This was a major deal for Netflix: A $95m genre epic – their most expensive original film yet – starring Will Smith, one of cinema’s most beloved ...
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December 28, 2017 at 07:08AM
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